“You can lose a lot of money chasing women, but you will never loose women by chasing money.”
                    ~ Chris Rock — I Think I Love My Wife

Evolution and Behavior published (September 2021) a recent study by Rosemary Hopcroft ¹ that confirms that high-income men have a higher value as long-term mates in the U.S.   The study’s conclusions are almost too obvious to report given years of data and research that have confirmed this fact of mate selection in America (and around the world), but like climate change, the benefits of Covid vaccines, and the integrity of the 2020 election result, some things bear repeating over and over until the impact is understood.

I will take this occasion to share the conclusions of this study and revisit related posts and pages on Mating Straight Talk (also see concluding Appendix.)  My intent (a return to basics) is similar to that of First Principle: Acknowledge Male-Female Differences, where I reviewed fundamental sex differences as a prologue to understanding the sexual fluidity of women.  In a couple of weeks, I will get back to that topic:  beginning a deep dive into the conditions, context, and politics (all proximate causes) of contemporary female sexuality.

Hopcroft Study

“High-income men have high value as long-term-mates in the U.S.: personal income and the probability of marriage, divorce, and childbearing in the U.S.”  Rosemary Hopcroft in Evolution and Human Behavior, 42 (2021) 409-417.

Study Abstract (abridged)

“Using data that includes complete measures of male biological fertility for a large-scale probability sample of the U.S. population (N=55,281), this study shows that high-income men²are more likely to marry, are less likely to divorce, if divorced are more likely to remarry, and are less likely to be childless than low-income men.

Study Conclusions

• Women Prioritize Earning Capability

Income is not associated with the probability of marriage for a woman and is positively related to divorce.  High-income women are less likely to remarry after divorce and more likely to be childless than low-income women.

These results are behavioral evidence that women are more likely than men to prioritize earning capabilities in a long-term mate and suggest that high-income men have high value as long-term mates in the U.S.”

• Higher-income Men in the U.S. and Scandinavia

Prior research in the U.S., Norway, Sweden, and Finland has shown that higher-income men have more biological children than lower-income men and higher-income women have fewer biological children compared to lower-income women.

• Men with Status in Pre-industrial Societies

Hopcroft says research findings in the U.S. and Scandinavia are relevant to studies in behavioral ecology and evolutionary demography that detail the relationship between status and reproductive success for men in pre-industrial societies.   “Status is positively related to reproductive success for men in pre-industrial societies, whether status is measured as land ownership, hunting ability, prestige, or wealth.”

• Evolutionary Psychology and Mate Preferences

According to Hopcroft, these research findings are also supported by the literature in evolutionary psychology regarding sex differences in mate preferences. The positive relationship between income and fertility is predicted by sexual strategies theory. “Financial prospects and status in a long-term mate are a higher priority for women than for men, according to mate preferences research.”  (Buss, 1989, 2016; Buss & Schmitt, 2019; Fales et al., 2016; Walter et al., 2020; Wang et al. 2018; Williams & Sulikowski, 2020.)

• Income and Wealth are Most Important in the U.S.

In most modern societies, status is measured by education, occupation, or household income.  Hopcroft reports that in the U.S., education does not have a robust correlation with income.  Income or wealth is the most crucial ingredient for reproductive decision-making in the U.S., while reproductive success is still associated with overall male status.

• Low-Income Men Are More Likely to Be Childless

Men’s income is positively associated with fertility because low-income men are more likely to be childless than high-income men.  “This is further supported,” Hopcroft says, “by evidence that low-income or unemployed men are less likely to be married and more likely to be divorced.”

• Watch What She Does — Not What She Says

Hopcroft cites the research of evolutionary psychologists Paul Eastman, Eli Finkel, and Jeffry Simpson (2019) ³ that showed stated preferences for traits in a partner might not be in alignment with a chosen partner’s actual characteristics.  “Female choice influences the occurrence of marriage, divorce, and childbearing.  This suggests a revealed female preference for earning capability in a long-term mate, regardless of stated preferences or ideals.”  In other words, watch who women marry, not who they say they might want to marry.

• Females Value Resources, Men Not So Much

“While income for men predicted greater success in long-term mating and reproduction, income for women was either unrelated or negatively related to long-term mating and reproduction.”

• It is About Female Choice

“Increased marriageability, lack of divorce, re-marriageability, and increased likelihood of fatherhood by high-income men are evidence that the marriage, divorce, and reproductive behavior of men reflect female choice,” Hopcroft said.

• Societal Norms Are Shaped by Evolved Predispositions

Hopcroft asserts (as do most evolutionary psychologists) that evolutionary approaches and sexual strategy theories take into account societal norms, values, and individual preferences that “are themselves shaped by evolved predispositions, so that sociological explanations do not exclude a role for evolved factors.”

• High-income Men Beat Low-income Men in Intrasexual Competition

Any reproductive advantage that accrued to high-income men stemmed from their marriageability and re-marriageability alone, Hopcroft’s analysis suggested.  “Competition for mates is always intrasexual,” Hopcroft concluded, “and the evidence presented here suggests that in this competition, high-income men win out over low-income men.”

• Higher-income Men More Likely to Have Younger Mates

Hopcroft reminds us that sexual strategies theory predicts male preference for younger women as mates, and men with higher personal income may be more likely to fulfill that preference. ⁴

Seeking Arrangement

One way for high-income men to fulfill the preference for younger mates is to find motivated and willing women online.  The phenomenon of young women seeking financial and “entrepreneurial” support from rich men has seen a recent uptick.  College is expensive.  The website service Seeking Arrangement matches “sugar daddies” with “sugar babies.”  The site’s mission directly embraces and expresses the perennial exchange between men and women – what sociologist Catherine Hakim calls the use of “erotic capital” to achieve mating objectives.⁵

Erotic Capital

Hakim defined erotic capital as “an individual’s beauty, sexual attractiveness, enhanced social integration, liveliness, social presentation, sexuality, and fertility that can provide opportunities to advance in life.”  Erotic capital, she says, plays a subconscious role in daily life decisions, such as career offerings, enrichment opportunities, and social networking.    Hakim asserts that current dating apps and subsequent decisions for marriage are driven by a woman’s erotic capital and a man’s economic capital.   I call this the erotic-economic bargain. (See Dynamics in the Mating Economy: Domain #1 of Male-Female Difference.)

Seeking a Wallet in the Form of a Person

Seeking Arrangement implores women to “meet a rich sugar daddy who can provide exotic trips, lavish gifts, financial support, mentoring, and the up-graded lifestyle you desire.”  Every profile comes with a “gift wish list.” One profile I read (for research purposes only) said, “I need a man that gets off by buying me things — seeking a wallet in the form of a person.”

What’s Your Price?

Seeking Arrangement has created several sister sites, including “What’s Your Price?” which allows men to bid against each other for a first date with a beautiful woman.  This bidding process promotes intrasexual economic competition between men that gives the woman a cash reward – a pay-to-play before you even get on the field.

Glorified Escort and Sex Work

Female proponents of the Seeking Arrangement tout it as a vehicle for female empowerment (with some validity).  In reality, the site primarily operates as a glorified escort and sex-worker service, which has existed for thousands of years.  Some of the women may be fantasizing about securing a rich man to marry.  Men, of course,  are fantasizing about having sex with beautiful young women.

Erotic-Economic Bargain – the Unconscious Infrastructure of Heterosexuality

The exchange of physical beauty and fertility (erotic power) for economic power (and/or protection) is the perennial bargain of human mating over eons of time.  This bargain is rooted in the willingness and capacity for parental (economic) investment from the man and the reproductive (sexual) access allowed by the women in response to that investment.  It is the unconscious infrastructure of heterosexuality — the ultimate exchange in the mating economy.

Male Aspiration for Dominance

The ability of a man to protect and provide for children is the crucial ingredient and evolutionary force driving this mate preference by women; it is the trigger for her sexual availability.  Her youth and fertility is her erotic power — a power that controls and influences male aspiration for social dominance, economic power, and competition with other men.   Sexual access to women is the penultimate motivation and prize.

Assortative Paring By Mate Value

The strength of a man’s preference for physically attractive women and a women’s preference for financially successful men works conjointly in relationship to their mate value.   At the upper end of their respective mate value, there is an assortative pairing of the beautiful with the rich.  For the “average” man or woman, the erotic economic bargain is not as stark, but its “hard-ware” (infrastructure) remains an influence along the entire spectrum of class and physical attractiveness. (See Dynamics in the Mating Economy: Domain #1 of Male-Female Difference.)

Renegotiating the Bargain?

In recent decades, the erotic-economic bargain may be undergoing a bit of renegotiation with surface or cosmetic changes that comport with our particular political moment.  Female empowerment and independence from men are progressing and evolving in their influence.   But most evidence “on the ground” of the modern dating scene does not show movement away from our ancient, evolutionary adaptations; there has not been a significant change in the foundational priorities and preferences for a partner by men and women.  Content analysis of dating websites reveals that women explicitly ask for “financially secure” or “professional” partners roughly twenty times more often than men.

Foundational Collusion

Although the exchange of sex for resources is a shared agreement, it is often implicit and “secretly” held – that is what is meant by “collusion.”  Men and women have vastly different parts to play in keeping the agreement in place.  This foundational collusion of exchange influences all other pieces of the heterosexual “puzzle.”  The erotic-economic bargain is often not explicit or conscious; it is largely “undiscussable” (Undiscussables).

“Erotic-Economic Bargain” As  Modern Evolutionary Mismatch

The hard-wired erotic-economic bargain is now destructive to the planet.   Getting off fossil fuel (which is related) may be easier than “getting off” (no pun intended) the desire by women for men with power and resources and the desire by men for women who are physically beautiful (fertile).  The “good news” is that change probably starts (or really must start) with women.

“You’ve Got the Whole World In Your Hands”

When “high mate-value” women TRULY prefer (prioritize) to mate with men of character rather than men of power, status, and money, men will change their behavior, and the planet will be saved.  (Allow me this bit of hyperbole.)  The world may be decidedly less sexy, but women’s capacity for flexibility and fluidity may be part of the roadmap for a more sustainable future.  Sexual access to women by men is a hard-wired co-variant to the desire by men for youthful, fertile, female beauty.  If women changed the criteria for sexual access, there might be a possibility for change.

It’s A Wicked Problem

In addition to hard-wired mating preferences, the intransigence of the erotic-economic bargain presents a “wicked” problem⁶ with multi-causal systems interacting together – including unregulated capitalism and the myth of unlimited growth.  A social safety net and guaranteed care for children may be needed to change the sexual psychology of men and women in the U.S. .

Sexual Juice Repurposed

Yes, a lot of “sexual juice” between men and women will have to be reconfigured or “repurposed” in a world where alpha-male power can no longer be an energetic-biochemical turn-on.   Women must lead the way.  Female choice is the preeminent dynamic of mate selection.  We could just kill all the men by destroying the Y chromosome – but, if you are watching Last Man Standing on Hulu, that may not be an optimal world for the women (and trans-men) who are left.

Notes

1. Hopcroft is a Professor of Sociology at the University of North Carolina at Charlotte. She has published widely in evolutionary sociology and comparative and historical sociology in journals that include the American Sociological Review, American Journal of Sociology, Social Forces, Evolution and Human Behavior, and Human Nature.  She is the author of Sociology: A Bio-Social Introduction (2010).
2. Income is from reported monthly earnings and amounts received from all businesses and investments. High vs. low income was determined by a statistical cut-off within the subject sample distribution.
3. From the University of California-Davis, Northwestern University, and University of Minnesota, respectively.
4. See “Age Differences of Male Celebrities and Their Partners,” Appendix, Dynamics in the Mating Economy: Domain #1 of Male-Female Difference.
5. For discussion of Hakim’s research and related issues, see The Male Sexual Deficit: Social Fact of the 21st Century.
6. From social planning and systems theory, a wicked problem is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are difficult to recognize. Most importantly, there are multiple interacting variables and no single solution.

References

Buss, D.M. (1989). Sex differences in human mate preferences:  Evolutionary hypotheses tested in 37 cultures.  The Behavior and Brain Sciences, 12(1), 1-14.

Buss, D.M. (2016). The Evolution of Desire: Strategies of Human Mating.

Buss, D.M., & Schmitt, D. P. (2019).  Mate preferences and their behavioral manifestations.  Annual Review of Psychology, 70, 77-110.

Eastwick, P. W., Finkel, E. J., & Simpson, J. A. (2019). Best practices for testing thy predictive validity of ideal partner preference-matching.  Personality and Social Psychology Bulletin, 45(2) 167-181.

Fales, M. R., et al. (2016). Mating markets and bargaining hands:  Mate preferences for attractiveness and resources in two national U.S. studies. Personality and Individual Differences, 88, 78-87.

Hopcroft, R. L. (2006). Sex, status and reproductive success in the contemporary U.S. Evolution and Human Behavior, 27, 104-120.

Hopcroft, R. L. (2015). Sex differences in the relationship between status and number of offspring in the contemporary U.S. Evolution and Human Behavior, 36(2), 146-151.

Hopcroft, R. L. (2019).  Sex differences in the Association of Family and Personal Income and wealth with fertility in the United States, Human Nature, 30, 477-495

Walter, K. V., et al. (2020) Sex differences in mate preferences across 45 countries:  A large-scale replication. Psychological Science, 31 (4) , 408-423

Wang, G., et al. (2018). Different impacts of resources on opposite sex ratings of physical attractiveness by males and females. Evolution and Human Behavior, 39, 220-225.

Williams, M., & Sulikowski, D. (2020).  Implicit and explicit compromises in long-term partner choice.  Personality and Individual Differences, 166, 110226.

Appendix

From Mate Value and Mating Economy,  Science of Attraction and Beauty, and Long-term and Short-term Mating Strategies: Domain # 2 of Male-Female Difference

 Women’s Long-term Strategy

Women’s long-term mating is driven by genetic characteristics and interests of our species: internal fertilization, an extended period of gestation, prolonged infant dependence on mother’s milk, and the need for relatively “high” male parental investment compared to other primates

Women Prioritize Male Status

Women have evolved to prioritize male status before being concerned about other mate characteristics.   It makes sense for women to first verify that a man has sufficient status/resources and then (and only then) seek positive levels of other characteristics. 

Mate Value Budget

Using a budget–allocation and mating screening method, evolutionary psychologist Norman Li found that under constraints of low budget, men spent the highest proportion of their budget on physical attractiveness, and women spent the highest percentage of their budget on status and resource-related characteristics.  As budgets increased, spending on these traits decreased but increased on other traits, such as creativity and intelligence.  But, when choices were highly constrained, men prioritized some minimal level of physical attractiveness, and women prioritized some minimum level of status.  Both sexes also prioritized kindness.

Trade-offs Between Resources and Character

In addition to protection and a provision of resources, a woman’s long-term strategy seeks character traits that ensure stability and loyalty to her and her children over the long term.

What is often more salient in female mate selection and relationship satisfaction is the tension between the two preferences inside the female long-term strategy:  resources and character.   A woman’s long-term mating strategy often involves ambivalence and internal confusion related to her desire for a mate with resources and status and her preference for loyalty, kindness, intelligence, and character traits for parenting. (See “trade-off boundary” on the diagram below.)  In America, resources usually win this game of mate selection preference, often with rationalization and denial about the lack of optimal character.